Merman of the month September: Fredrik Myhre

Who? Fredrik Myhre, consultant in fisheries and marine environment at WWF and founder of the organization Help Havets Haier. Why? Fredrik Myhre lives for – and lives by taking care of the sea. A rolemodel for all who wants to make a career of #tavaha. And not least, Fredrik takes us to the world below the surface.

Text: Simen Knudsen

What are you up to now?

Right now, I am working on a kind of re-launch of WWF’s voluntary oil spill course “Clean Coast!”. After a time of low activity here, the project will again get strong winds in the sails. WWF Norway is also active, working hard to provide better protection for some of our endangered species and habitats. The garbage flows into the sea like never before, and the Environmental Directorate’s recommendation to solve the garbage problem should be supplied with the best ideas. It is also the time of year when the state budget will be analyzed for how it facilitates tavaha in action. In addition, there is a parliamentary election next year, and the civil society is raising its voice to battle against fossil petroleum dinosaurs in arctic waters, and the areas beyond Lofoten, Vesterålen and Senja.

What do you do to take care of the ocean? What does tavaha mean to you??

Well, big parts of the day and evening go to influencing either government, industry and / or population to take better care of life in the ocean. On the weekends I like taking my diving mask into the Oslo fjord somewhere. The sea has become a lifestyle.

Tavaha is in my mind a positive, engaging and inspiring wave, driven by youthful courage – which makes me more optimistic about the future of the ocean.


Recognizing that the consumption we humans have of the Earth’s resources today is not in line with the planet’s resource balance in the long run.

What do you think is the biggest challenge we must solve to save the ocean?

The importance of recognizing that temperature changes and ocean acidification threaten the ocean as we know it. Recognition that overfishing, contamination and destruction of livestock areas has created a great imbalance in the ocean. Recognizing that the consumption we have of today’s resources is not in line with the resource utilization of the planet in the long run. Recognizing that, despite all the challenges facing the planet, we actually have most of the knowledge needed to solve many of the major issues. It’s just about pushing the will to implement.

What are your three #tavaha tips for taking care of the ocean?

Consume less. Eat more green (also seafood with “green light” in WWF’s Seafood Guide). Use your knowledge and good stories for inspiring for others to take care of the nature around them.

What is your happiest ocean-moment?

It must be the first time I experienced hundreds of sharks underwater in Norwegian tar forest. Every year in the last five years, one week of my summer has gone to diving with the endangered sharks gathered in reefs outside Jæren. Nothing beneath the water beats laying there among tense between big, daring blades. Scouting. The noise of the breathing valve and the waiting.. In the beginning there are only schools of small fish that are approaching. The something else appears to investigate what is visiting. Underneath me, task crabs stunt. Back and forth between the rocks. The seaweed forests sway in the currents. Then the sharks come my way…

Who are your everyday heroes?

I have to mention my fantastic girlfriend and the two little super heroes that we have made. Every day I find inspiration in their conversations and their eyes. I am also privileged to deal with many heroes and heroines through my work. There are a lot of good people out there, working to take care of the ocean.

And finally, what would you like to thank the sea for?

I want to thank the ocean for being so infinitely full of puzzles. Riddles, just waiting to reveal themselves if we humans give it a shot.